✓ Use when
Sales teams wanting to upskill their reps' writing without replacing their judgment. Best in rep-led outbound cultures.
✗ Avoid when
Teams wanting fully autonomous AI outbound — Regie.ai or Apollo AI fit that model.
What is Lavender?
Lavender is a sidebar for Gmail and Outlook that scores every sales email in real time and suggests rewrites to improve reply rates. Unlike agents that send on your behalf, Lavender keeps the rep in the loop — teaching them to write better over time. Research shows trained Lavender users improve reply rates by 30%+.
Key features
✓Real-time email scoring (0–100)
✓Prospect personalization research
✓AI rewrite suggestions
✓Team analytics and leaderboards
✓Native Outreach/SalesLoft sidebar
Integrations
GmailOutlookOutreachSalesLoft
💰 Real-world pricing
What people actually pay
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User Reviews
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