✓ Use when
Sales teams that have nailed their ICP and want to scale personalized outreach. Turns 1 researcher into the output of 10.
✗ Avoid when
Teams that haven't defined their ICP. Clay amplifies — garbage in, garbage out.
What is Clay?
Clay is the most powerful lead enrichment tool available. It pulls from 75+ data sources, uses AI to research prospects, and writes hyper-personalized messages that reference actual company news and signals. Best sales teams get 3–5x better reply rates.
Key features
✓75+ enrichment sources
✓AI research agent per prospect
✓Hyper-personalized messaging
✓Waterfall enrichment
✓CRM sync
Integrations
Apollo.ioSalesforceHubSpot
Third-party ratings
G2
4.9· 1,200 reviews
💰 Real-world pricing
What people actually pay
No price data yet — be the first to share
No price data yet for Clay. Help the community — share what you pay (anonymized).
User Reviews
Be the first to review this tool