The B2B procurement market is structurally broken — and the AI explosion just made it 10x worse.
In 2022, there were a few dozen serious B2B AI tools. In 2026, there are 12,000+. Companies waste an estimated 40% of software spend on tools that are wrong-fit, redundant, or replaced six months later. The "honest software reviews" industry built to solve this — G2, Capterra, Gartner — is structurally captured: their revenue comes from selling buyer contact info and vendor placements. The buyer is the product, not the customer.
The natural gap is a buyer-first procurement intelligence layer: anonymous-by-default, editorial-driven, monetized by vendor-side intent data instead of buyer-side lead resale. That's the category we're building.
Three compounding assets G2 and Capterra structurally can't build.
Anonymous buyer-intent data
Every shortlist, audit, and RFP captures real demand signals — anonymized in aggregate, sold to vendors as the most actionable demand-gen data on the market. Network effect: more buyers → more data → more vendor revenue → more buyers.
Bylined editorial corpus
168 unbought analyst verdicts (77 Buy · 59 Cautious · 32 Evaluate · 0 Skip). The category leaders can't write honest editorial because their vendors pay them — we don't have that conflict.
Continuous vendor telemetry
54 tracked vendor changes (funding, pricing, M&A, launches), each source-cited and live in the StackMatch Index. An autonomous research agent grows the dataset weekly — no manual editorial labor scales linearly with vendor count.
Built. Shipping. In production.
StackMatch Index
Public buyer-side market intelligence dashboard. Funding pulse, editorial scoreboard, ratings leaderboards.
3-Tool Shortlist
Claude-powered intake → ranked picks with honest tradeoffs.
AI Stack Auditor
Paste your stack → redundancies, savings opportunities, per-tool keep/watch/replace verdicts.
Anonymous RFP marketplace
Buyers post needs anonymously, vendors compete to earn the intro. No spam, no bought leads.
Editorial corpus
168 bylined analyst verdicts with concrete tradeoffs and disqualifying buyer profiles.
Stack templates
Curated stacks for Series A, AI-native teams, mid-market sales, and more.
Vendor change feed
54 sourced events. Live RSS at /feed. Weekly email digest in beta.
Autonomous research agent
Weekly Claude + web-search agent grows the editorial + ratings + events corpus without manual labor.
Free for buyers. Vendors pay for the intent data they can't get elsewhere.
Buyer-side: free forever. Every advisor query, audit, and RFP makes the platform smarter and the dataset more valuable. No upsell, no premium tier, no vendor introductions sold as "leads."
Vendor-side: tiered subscriptions for verified profile control, founding-vendor pricing for early adopters, and (next) a vendor-alerts product that surfaces real-time buyer intent — "3 buyers in your category opened RFPs this week, 2 of them audited you against a competitor." That's the SKU vendors pay $2-5K/month for, because nobody else can deliver it.
Five phases from intelligence layer to procurement OS.
We're in Phase 1 (Intelligence Layer): the buyer-side dataset and free advisor surfaces are live. Phase 2 (Vendor Intent) productizes the demand-side data into the recurring revenue engine. Phases 3–5 expand into procurement workflows, contracts, and renewals.
Read the full vision →Pre-seed open. Looking for partners who get the buyer-side wedge.
Solo-founder, working capital from prior exit, platform live and shipping. Raising to accelerate the vendor-intent product, founder-led sales for first 50 paying vendor accounts, and category education. Strong preference for investors who have meaningfully shipped B2B SaaS or marketplace plays.
This page is unlinked and noindexed — share the URL directly with prospective investors.