Vidyard

Video for B2B sales and marketing — personalized video outreach with tracking and CRM integration.

Starter

Pricing Tier

Medium

Learning Curve

1–2 weeks for sales team rollout with CRM integration

Implementation

medium, large, enterprise

Best For

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✓ Use when

B2B sales and marketing teams using video as a pipeline channel and needing enterprise tracking, security, and CRM attribution.

✗ Avoid when

Internal async communication or small teams — Loom is simpler and dramatically cheaper.

What is Vidyard?

Vidyard is the enterprise-grade answer to Loom, aimed squarely at B2B sales and marketing. Reps record personalized prospect videos; marketing hosts demo videos with lead capture, analytics, and CRM attribution. The AI Avatars feature generates personalized video at scale without recording. Deeper analytics and Salesforce/HubSpot integration than Loom, at a higher price point.

Key features

✓Video prospecting at scale

✓AI avatar personalization

✓Engagement heatmaps per viewer

✓CRM attribution of video influence

✓Lead capture forms embedded in video

Integrations

SalesforceHubSpotOutreachMarketoGmail

💰 Real-world pricing

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