✓ Use when
Distributed teams replacing status meetings with async video — product walkthroughs, customer updates, and design reviews.
✗ Avoid when
Live interactive demos or meetings that need dialogue — those still require Zoom or Teams.
What is Loom?
Loom, acquired by Atlassian in 2023 for $975M, is the default async video recorder for tech teams. Record a quick walkthrough, share a link, and recipients watch at their own pace. The 2023 AI update added auto-titles, summaries, chapters, and removal of filler words. Deeply embedded in product, design, and customer success workflows at modern software companies.
Key features
✓Screen + camera recording in one click
✓AI auto-title, summary, chapters
✓Automatic filler-word removal
✓Viewer analytics (watched, reactions)
✓Link-based sharing with SSO controls
Integrations
SlackNotionJiraGmailFigma
💰 Real-world pricing
What people actually pay
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