Heap

Auto-capture product analytics — records every user action so you can retroactively analyze anything.

Professional

Pricing Tier

Medium

Learning Curve

1–3 weeks

Implementation

small, medium, large

Best For

Visit website ↗🔖 Save to Stack Ask AI about Heap

✓ Use when

Product and growth teams that want product analytics without upfront event planning. Excellent when instrumentation is immature.

✗ Avoid when

Teams already mature on Amplitude/Mixpanel with good event taxonomies — switching cost may not be worth it.

What is Heap?

Heap's signature move is automatic event capture: drop the snippet once and every click, page view, and form submission is recorded forever. Rather than defining events upfront (the Amplitude/Mixpanel model), analysts retroactively define events against already-captured data. This accelerates time-to-insight and is invaluable when product teams didn't instrument things correctly. Acquired by Contentsquare in 2023. Competes with Amplitude, Mixpanel, and Pendo for product analytics spend.

Key features

✓Autocapture of every user action

✓Retroactive event definition

✓Session replay (post-Contentsquare)

✓Funnel, retention, and path analysis

✓Warehouse sync (Snowflake, BigQuery)

✓Zone and element-level heatmaps

Integrations

SegmentSnowflakeSlackSalesforceContentsquare

💰 Real-world pricing

What people actually pay

No price data yet — be the first to share

No price data yet for Heap. Help the community — share what you pay (anonymized).

User Reviews

Be the first to review this tool