Modern data teams with a cloud warehouse (Snowflake, BigQuery, Databricks) wanting to activate that data in business tools without building custom integrations.
Teams without a warehouse, or ones that would rather buy a bundled CDP like Segment with built-in tracking.
What is Hightouch?
Hightouch is a category-defining reverse ETL tool: instead of pulling data into a warehouse (Fivetran, Airbyte), it pushes warehouse-modeled data out to CRM, ad platforms, email tools, and operational systems. Teams use it to power "composable CDP" architectures where Snowflake or BigQuery is the single source of truth, replacing a vendor-owned CDP like Segment. Strong SQL-first UX for data teams; newer AI Decisioning and Customer Studio modules extend beyond pure data sync.
Key features
Integrations
What people actually pay
No price data yet — be the first to share
No price data yet for Hightouch. Help the community — share what you pay (anonymized).
User Reviews
Be the first to review this tool