✓ Use when
For understanding website traffic and user behavior. Essential for any website or app.
✗ Avoid when
If you need very simple analytics (simpler tools exist) or real-time product analytics (Mixpanel/Amplitude better).
What is Google Analytics?
Google Analytics (GA4) provides comprehensive website and app analytics with user behavior tracking, conversion tracking, and audience insights.
Key features
✓Website analytics
✓User behavior tracking
✓Conversion tracking
✓Audience segmentation
✓Custom reporting
✓E-commerce tracking
Integrations
Google AdsGoogle Search ConsoleGoogle Tag Manager
Third-party ratings
G2
4.5· 6,234 reviews
Capterra
4.7· 7,891 reviews
💰 Real-world pricing
What people actually pay
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User Reviews
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