Semrush
SEO & Digital Marketing✓ Editorial
All-in-one digital marketing toolkit
small, mediumprofessional
Ahrefs
SEO & Digital Marketing✓ Editorial
SEO toolset for backlinks and competitive research
small, mediumprofessional
Moz Pro
SEO & Digital Marketing
SEO software for search visibility
small, mediumprofessional
Google Analytics
SEO & Digital Marketing
Web analytics and reporting platform
small, mediumfree
Hotjar
SEO & Digital Marketing
Heatmaps and user behavior analytics
small, mediumstarter
Clearscope
SEO & Digital Marketing
Content optimization tool — analyzes top-ranking pages to recommend terms, headings, and structure for SEO briefs.
small, mediumprofessional
Surfer SEO
SEO & Digital Marketing
Content optimization and SERP analysis platform — more affordable alternative to Clearscope with an AI writer.
small, mediumstarter
BrightEdge
SEO & Digital Marketing
Enterprise SEO platform with AI-powered content recommendations and global keyword rank tracking.
large, enterpriseenterprise
Screaming Frog SEO Spider
SEO & Digital Marketing
Desktop crawler that audits on-site SEO — broken links, redirects, duplicate content, and structured data.
small, mediumstarter