Ada

When to negotiate Ada

Vendor sales pressure is non-uniform — quarter-close, year-end, and post-funding-round are your high-leverage windows.

Strong negotiation window. Reps will push for end-of-quarter signature. Don't move first — let them initiate the discount. Target 15-30% off list plus negotiated terms.

1. 1
   PRICING

   Ada is enterprise-tier — list pricing is rarely what enterprises actually pay. What's your typical discount on a 3-year commit paid annually upfront, and what's the smallest enterprise contract you've signed in the last 90 days?
2. 2
   CONTRACT

   What's the year-2 and year-3 renewal price escalation cap if we sign a multi-year? Will you commit to a fixed cap in writing?
3. 3
   CONTRACT

   Auto-renewal: how many days notice is required to terminate, and what happens if we miss the window? Will you commit to a renewal-reminder email at 90 and 60 days?
4. 4
   MIGRATION

   Data export: what's the complete spec — format, frequency, and what data does the export NOT include? After contract end, how long do we have read-only access?
5. 5
   MIGRATION

   Implementation runs 4–12 weeks. That's a meaningful sunk cost. What's your fixed-fee implementation package, what causes overruns, and what guarantees do you offer if we miss go-live by 60+ days?
6. 6
   MIGRATION

   If we'd need to migrate off Ada in year 2 or 3, what's the realistic effort — and have you helped a customer leave cleanly? Can you connect us with one?
7. 7
   FIT

   Connect us with 2-3 reference customers at our company size in your industry — not the case-study list, customers who've been live for 18+ months.
8. 8
   INTEGRATION

   Ada lists 4 integrations including Zendesk, Salesforce, Shopify. Which of OUR existing tools — bring our list — have you confirmed shipping integration with versus "on roadmap"? Show me the actual status.
9. 9
   VENDOR

   Track record over the last 18 months: any pricing model changes, executive departures, layoffs, M&A activity, or material customer churn we should know about?
10. 10
    VENDOR

    If you're acquired or shut down, what's the contractual continuity — source-code escrow, data portability, transition period? Show me the actual clause.
11. 11
    CONTRACT

    Service level: what's the SLA on uptime, support response, and feature delivery? What's the financial remedy when you miss?

1. 1
   PERFORMANCE

   Bring YOUR data, not their demo data. Insist on running the demo workflow against a sample of your real records, files, or queries. If they refuse — that's a signal.
2. 2
   PERFORMANCE

   Ada demo will be built around the happy path. Ask: "Show me what happens when [the most common failure mode in our context]" — make them improvise.
3. 3
   EDGE CASES

   Push the limits live: largest dataset, longest workflow, most users concurrent. Vendors prep demos for medium loads — your real-world usage might 10x what they show.
4. 4
   EDGE CASES

   Mobile and offline behavior: how does Ada degrade on slow connections, on iPad, in airplane mode? Test in the demo if your team uses these surfaces.
5. 5
   PRICING

   Walk through the actual line items on a sample contract — not the marketing pricing page. Implementation fees, professional services, mandatory training, support tier, overage rates. Get the full bill modeled.
6. 6
   INTEGRATION

   Vendors love their integration logo wall. Test the actual depth: pick the 2-3 (Zendesk, Salesforce-style) integrations you depend on most, and ask the rep to demo a real two-way data sync, not a marketing screenshot.
7. 7
   INTEGRATION

   API and webhook reality check: rate limits, payload size limits, retry behavior, auth refresh handling. Ask for actual API docs in the demo, not "we'll send those."
8. 8
   MIGRATION

   HIGH lock-in expected. Insist on a live demo of full data export — every field, every record, in a portable format. If the export takes >1 hour or requires their team to run it, that's a red flag.
9. 9
   MIGRATION

   Ask them to walk you through what happens to your data when the contract ends. How long is read-only access available? Can you self-serve final export? Get this in writing during the demo, not just verbally.
10. 10
    SUPPORT

    Submit a real support ticket DURING the demo. Use the actual support channel customers use, not the rep's email. Time the response. This is your most honest data point about post-sale reality.
11. 11
    SUPPORT

    Ask to be connected with a customer in the demo who you can email TODAY (not "we'll arrange a reference call next week"). The vendor's confidence in their references is a tell.