Top 24 tools for content marketers
Ranked by role fit + community rating. 8 categories covered.
Marketing Automation
5 toolsMailchimp
starterEmail marketing and automation platform
Marketo Engage (Adobe)
enterpriseEnterprise marketing automation platform
Pardot (Salesforce)
professionalB2B marketing automation on Salesforce platform
Constant Contact
starterEmail marketing for small businesses
ActiveCampaign
professionalCustomer experience automation platform
Website & CMS
4 toolsSocial Media Management
5 toolsLater
starterVisual social media planner for Instagram and more
Loomly
starterSimple social media calendar and approval workflow tool — budget-friendly alternative to Sprout and Hootsuite.
Hootsuite
professionalSocial media management and scheduling platform
Buffer
starterSimple social media scheduling and analytics
Sprout Social
professionalEnterprise social media management and analytics
AI Writing & Content Generation
1 toolSEO & Digital Marketing
5 toolsClearscope
professionalContent optimization tool — analyzes top-ranking pages to recommend terms, headings, and structure for SEO briefs.
Surfer SEO
starterContent optimization and SERP analysis platform — more affordable alternative to Clearscope with an AI writer.
BrightEdge
enterpriseEnterprise SEO platform with AI-powered content recommendations and global keyword rank tracking.
Semrush
professionalAll-in-one digital marketing toolkit
Ahrefs
professionalSEO toolset for backlinks and competitive research