API & Integration Platforms

Make (Integromat)

Visual workflow automation — the most powerful no-code integration platform with 1000+ app connectors.

Free
Pricing Tier
Medium
Learning Curve
1–3 days
Implementation
small, medium, large
Best For
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Use when

Teams needing more powerful automation than Zapier at a lower price. Make handles complex multi-step workflows with data manipulation that Zapier struggles with.

Avoid when

Very non-technical teams — Make has a steeper learning curve. Zapier is simpler for basic automations.

What is Make (Integromat)?

Make (formerly Integromat) is the most visually powerful no-code automation tool. Its canvas-based workflow builder handles complex branching logic, data transformation, and error handling that Zapier cannot. 1000+ app integrations, strong data processing capabilities, and a generous free tier.

Key features

Visual canvas-based workflow builder
1000+ pre-built integrations
Data transformation and routing logic
Error handling and retry logic
Webhooks and scheduled triggers

Integrations

SlackSalesforceGoogle SheetsOpenAI
💰 Real-world pricing

What people actually pay

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No price data yet for Make (Integromat). Help the community — share what you pay (anonymized).

HONEST ALTERNATIVES

Before you buy Make (Integromat)

Vendors don't tell you about their competitors. We do — with verdicts attached when we have them.

1 of 3 have a StackMatch Editorial verdict.
See all in API & Integration Platforms
REAL COST CALCULATOR

What Make (Integromat) actually costs

Sticker price isn't the real cost. We add implementation, training, and a probability-weighted lock-in penalty.

1500
Make (Integromat) is free-tier. Real cost is the implementation effort ($5K) plus training ($25K for 50 seats) plus your team's time. Total over 3 years: $30K.
Heuristic — uses median industry rates. Negotiate to beat list pricing; the implementation and training estimates assume reasonable rollout.
NEGOTIATION TIMING

When to negotiate Make (Integromat)

Vendor sales pressure is non-uniform — quarter-close, year-end, and post-funding-round are your high-leverage windows.

HIGH LEVERAGE30 days to Q2 close

Strong negotiation window. Reps will push for end-of-quarter signature. Don't move first — let them initiate the discount. Target 15-30% off list plus negotiated terms.

Q1
304d out
Q2
30d out
Q3
122d out
Q4
214d out
Calendar-quarter heuristic. Vendors on fiscal-year ≠ calendar may shift these windows; ask the rep what their fiscal year-end is.
BUYER'S QUESTION LIST

Take this to your sales call

8 questions vendor sales teams steer around — generated from Make (Integromat)'s pricing tier, lock-in profile.

  1. 1
    PRICING
    Make (Integromat) starts on the free tier. What forces an upgrade — specific feature gates, usage caps, or support tier? Give me the realistic monthly bill at small scale.
  2. 2
    CONTRACT
    Auto-renewal: how many days notice is required to terminate, and what happens if we miss the window? Will you commit to a renewal-reminder email at 90 and 60 days?
  3. 3
    MIGRATION
    Data export: what's the complete spec — format, frequency, and what data does the export NOT include? After contract end, how long do we have read-only access?
  4. 4
    MIGRATION
    Implementation runs 1–3 days. Who from your team is included by default, and who do we add at additional cost? Is a CSM assigned?
  5. 5
    FIT
    Connect us with 2-3 reference customers at our company size in your industry — not the case-study list, customers who've been live for 18+ months.
  6. 6
    INTEGRATION
    Make (Integromat) lists 4 integrations including Slack, Salesforce, Google Sheets. Which of OUR existing tools — bring our list — have you confirmed shipping integration with versus "on roadmap"? Show me the actual status.
  7. 7
    VENDOR
    Track record over the last 18 months: any pricing model changes, executive departures, layoffs, M&A activity, or material customer churn we should know about?
  8. 8
    VENDOR
    If you're acquired or shut down, what's the contractual continuity — source-code escrow, data portability, transition period? Show me the actual clause.
Auto-generated from Make (Integromat)'s structured profile. Edit before sending — you know your situation better than we do.
ANTI-DEMO CHECKLIST

What to actually test in the demo

Vendor sales teams script demos to maximize close rate. Here's what they'd rather you not test — derived from Make (Integromat)'s lock-in profile.

  1. 1
    PERFORMANCE
    Bring YOUR data, not their demo data. Insist on running the demo workflow against a sample of your real records, files, or queries. If they refuse — that's a signal.
  2. 2
    PERFORMANCE
    Make (Integromat) demo will be built around the happy path. Ask: "Show me what happens when [the most common failure mode in our context]" — make them improvise.
  3. 3
    EDGE CASES
    Push the limits live: largest dataset, longest workflow, most users concurrent. Vendors prep demos for medium loads — your real-world usage might 10x what they show.
  4. 4
    EDGE CASES
    Mobile and offline behavior: how does Make (Integromat) degrade on slow connections, on iPad, in airplane mode? Test in the demo if your team uses these surfaces.
  5. 5
    PRICING
    Find the upgrade triggers. Which features force a paid plan? Which usage limits trigger overage? Get the rep to demo your team hitting each cap.
  6. 6
    INTEGRATION
    Vendors love their integration logo wall. Test the actual depth: pick the 2-3 (Slack, Salesforce-style) integrations you depend on most, and ask the rep to demo a real two-way data sync, not a marketing screenshot.
  7. 7
    INTEGRATION
    API and webhook reality check: rate limits, payload size limits, retry behavior, auth refresh handling. Ask for actual API docs in the demo, not "we'll send those."
  8. 8
    MIGRATION
    Demo the full data export workflow. Even with low lock-in, you want to see how clean the exit looks before signing.
  9. 9
    SUPPORT
    Submit a real support ticket DURING the demo. Use the actual support channel customers use, not the rep's email. Time the response. This is your most honest data point about post-sale reality.
  10. 10
    SUPPORT
    Ask to be connected with a customer in the demo who you can email TODAY (not "we'll arrange a reference call next week"). The vendor's confidence in their references is a tell.
Print it, bring it to the demo call, and check items off as you cover them. The rep noticing you have a list changes the energy.

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