Keap

CRM and marketing automation for small businesses — formerly Infusionsoft, strong on lifecycle automation.

Starter

Pricing Tier

Medium

Learning Curve

2–6 weeks

Implementation

small

Best For

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✓ Use when

Solopreneurs and very small businesses running end-to-end sales, marketing, and billing who want one tool for everything.

✗ Avoid when

Teams over 10 people, B2B SaaS, or anyone needing modern reporting and deliverability (use HubSpot or ActiveCampaign).

What is Keap?

Keap (formerly Infusionsoft) targets very small businesses — coaches, solopreneurs, professional services, and local retailers — with an integrated CRM, email marketing automation, e-commerce, and invoicing package. The Campaign Builder lets non-technical users map multi-step lifecycle flows with tags and triggers. Not a fit for large teams but offers a more automation-rich alternative to HubSpot Starter for sub-10-person businesses.

Key features

✓Visual Campaign Builder for automation

✓CRM with lead scoring

✓E-commerce and invoicing

✓Appointment scheduling

✓Landing pages and forms

✓Text and email marketing

Integrations

QuickBooksWordPressZapierStripe

💰 Real-world pricing

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