✓ Use when
Growth-stage to enterprise product teams that want Mixpanel-level event analytics plus predictive insights and experimentation. Free tier is remarkably generous.
✗ Avoid when
Very early stage — complexity is overkill until you have meaningful user volume.
What is Amplitude?
Amplitude is the most comprehensive product analytics platform. Beyond Mixpanel-style event tracking, it offers predictive analytics, behavioral cohorts, experimentation, and a data warehouse integration layer. Used by Notion, Twitter, Dropbox.
Key features
✓Unlimited event volume on free tier
✓Predictive analytics
✓Behavioral cohorts
✓Experiment analysis
✓Data warehouse sync
Integrations
SegmentSnowflakeHubSpotBraze
Third-party ratings
G2
4.5· 2,100 reviews
💰 Real-world pricing
What people actually pay
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